I. Document content and purpose

1. This document contains information regarding the protection of personal data provided by visitors to the website, our clients and those interested in our services and products.
2. The purpose of this document is to familiarize you (data subjects) with your rights and to provide understandable information about how personal data will be handled.
3. We value your trust with which you provide us with your personal data, which is why we already process personal data not only in accordance with Act No. 110/2019 Coll., on the processing of personal data, but also adapt the handling of personal data to the Regulation (EU ) 2016/679, i.e. the general regulation on the protection of personal data, which will enter into force on 25.5.2018 and is commonly known under the abbreviation GDPR.
4. Just for the sake of completeness, we state that we assume that all the data that you provide us yourself is true and up-to-date and that in the event that there is a change in this direction, you will inform us about it without undue delay so that we can seek redress.

II. Personal data manager - who we are and how you can contact us

Explicit Reality, s.r.o., Company ID: 068 16 860, with registered office at Dlouhá 4217, 760 01 Zlín (hereinafter referred to as "Administrator"), we are registered in the commercial register at the Regional Court in Brno, ID no. C 120339. Contact e-mail:, contact phone: +420 773 022 220, our website:

III. What personal data do we process and how do we obtain it?

We process data that you provide to us yourself. In specific cases, this may in particular be the provision of data by filling in one of the forms on our website or advertising servers where you found a property from our offer, leaving your data on our helpline, or leaving your data to one of our contracted brokers who work under the Explicit Reality brand, providing data during the preparation of contracts and related documents and in connection with the implementation of contracts (i.e. in particular in connection with the mediation of the purchase or sale or rental or sublease of immovable property), during personal contact (including data transferred during real estate inspections), by phone, in writing, by email or other means of communication (SMS messages, FB messenger).
We also process data that you yourself publish on the Internet and especially on social networks (e.g. Facebook, Instagram, Linkedin)
If we need your consent to process some personal data for specific processing purposes, then we only process such data for that purpose with your consent.
Personal data we process:
Name, surname, title, address, date of birth, age, social security number, ID number, VAT number, telephone number, e-mail, education, IP address, cookies, information about ordered services, information about what services we provided you, your marital status, gender, photographs in which you are shown, video recordings in which you are recorded, data on real estate whose sale we mediate to you (in conjunction with other data), information on the size of the municipality where you live.

IV. For what purposes do we process personal data, for how long and what authorizes us to do so?

A. Processing of personal data for the purpose of concluding a contract and fulfilling contractual obligations
In order to be able to enter into a contract with you and provide you with the services you have ordered and conduct related communication with you, we process the following common personal data: Name, surname, title, address, date of birth, age, social security number, ID number, VAT number, telephone number, e-mail, education, IP address, cookies, information about ordered services, information about what services we provided you, your marital status, gender, photos.
The legal title (authorization) for the processing of this data is the direct fulfillment of contractual obligations from the contract concluded between us. Such an obligation can be, for example, the preparation of a purchase contract for a brokered property. At the same time, it does not necessarily have to be a contract concluded in classic printed form, signed by hand. It can be, for example, a contract concluded verbally, over the phone or by filling in and sending an order form on the website and our confirmation of such an order.
For this purpose, we process personal data for the duration of the contractual relationship between us. After the end of the contractual relationship, some data is stored for the purposes of fulfilling legal obligations or for the purposes of legitimate interest, as you will read in the following parts of this document.

B. Processing of personal data to fulfill obligations from accounting, tax and other legal regulations
In order to comply with the obligations arising from applicable legal regulations, especially in the area of accounting and tax law and obligations arising from Act No. 253/2008 Coll., on certain measures against the legalization of proceeds from criminal activities and the financing of terrorism ("AML Act"), we process the following data:
name and surname, title, social security number, date of birth, place of birth and gender, permanent or other residence and citizenship, identity card number, photo from the identity card and other information contained on the identity card. In the case of a natural person running a business, then also data on his trading company, registered office and personal identification number. Other contact data, in particular telephone number and email address, and other data obtained as part of the control and ongoing control of the client and the fulfillment of other obligations according to the AML Act may also be processed.
The period during which the data is processed is determined directly by the relevant legal regulations, which impose the obligation to process them on us.

C. Processing of personal data for the purposes of our or a third party's legitimate interests Legitimate interest can cover a wide range of situations. Therefore, we inform you about the legitimate interests for which we process personal data:
- The legitimate interest is the protection and proof of our rights and legal claims, especially from concluded contracts or caused damage. For these purposes, for a period of 4 years after the termination of contractual cooperation or our last contact, if no contract was concluded. This deadline is set due to the statute of limitations for claims, taking into account the fact that we may not learn about a possible claim asserted in court at the moment of its assertion by the other party. Data from contracts and our mutual communication are kept for these purposes.
- Direct marketing is also a legitimate interest. In order to send commercial messages, we will process the following personal data of our clients: Name, surname, address, e-mail.

D. Processing of personal data based on your consent
If you give us your consent, we will process your personal data to send you an offer of our real estate services. We will need your consent for this processing if you are not our client. Before you give us your consent, we will inform you about which data and to which specific processing purpose the consent will relate. You can withdraw your consent at any time. However, if we also process some of your personal data on the basis of another legal title (see under letters A to C above), we will process personal data for these purposes even after withdrawing your consent, since consent is not necessary for such specific purposes.

V. Disclosure of personal data to other persons

Other persons who are in the position of processors help us to ensure some of our contractual or legal obligations. In particular, these are cooperating accountants, law firm(s), tax advisors, providers of data storage and software applications. We have written contracts with the processors, in which the fulfillment of obligations in the area of personal data protection is agreed, so that your data remains safe. You can find the current list of processors here:;;;; Google workspace
Personal data will also be made available to the relevant administrative authorities, if the law imposes such an obligation on us (i.e. especially in the case of an inspection, during which the given authority is entitled to require the submission of personal data).

VI. Information about your other rights in the area of personal data protection

A. Right of access to personal data
This is the right to confirm whether we are processing your personal data and, if so, to access this data and information about its processing.

B. The right to correct personal data
It is the right to correct inaccurate personal data concerning him without undue delay. Taking into account the purposes of processing, you have the right to supplement incomplete personal data, including by providing an additional statement.

C. The right to erasure of personal data (the right "to be forgotten")
In the cases established by law or the GDPR, you have the right to request that we delete your personal data without undue delay (in the GDPR, the reasons are listed in Article 17, including the exceptions when the deletion will not be carried out).

D. The right to restriction of processing
In the cases set out in Article 18 of the GDPR, you have the right to request that we limit the processing of your personal data.

E. Right to Data Portability
Under the conditions set out in Article 20 of the GDPR, you have the right to obtain your personal data and transfer it to another controller. If it is technically feasible, you have the right to request direct transfer to another administrator.

F. Right to object
In cases where we process personal data for the purposes of legitimate interests, you have the right to object to such processing and then we will no longer process the data unless our legitimate interest outweighs your interests or rights and freedoms. If the legitimate interest is direct marketing, then raising an objection always results in the termination of further processing for the purposes of direct marketing.

G. The right to lodge a complaint with a supervisory authority
If you believe that your rights in the area of personal data protection are being violated, you have the right to file a complaint with the Office for Personal Data Protection. More detailed information about the office and personal data protection can be found directly on the website of the office

If you have any further questions about the processing of your personal data by us, you can contact us by e-mail:
The current version of this document can always be found on the website

This wording is effective from March 1, 2021.